Business Advisory

Strategy that goes beyond the tax return.

Structure reviews, cash flow forecasts, KPI dashboards, succession plans. The bigger-picture decisions you cannot make alone.

Certified across the platforms that matter

Why Trinity

Three reasons our clients stay.

We’re a boutique accounting practice built on long-term client relationships, offering personalised tax, accounting, and advisory services to businesses and organisations across Sydney.

  • Longevity that compounds

    Twenty-three years in practice as of 2026. Same firm, same principal, same standards since 2003. Some clients have been with us almost the whole way. The work compounds, and so does the trust. Over four hundred SMSFs managed and thousands of tax returns lodged.

  • Everything under one roof

    Tax, books, advisory, SMSF, Xero. One team that knows your business. No handoffs between firms, no missed details between specialists, no questions you have to answer twice. Numbers flow cleanly from books to BAS to tax return because the same people are looking at all of them.

  • We pick up the phone

    We are old-fashioned about this. You get a name, a direct line, and someone who actually knows your file. We watch for trends, flag issues before they become fines, and call when something needs attention. Most clients hear from us between quarters, not just at lodgement time.

Advisory problems

Strategy meetings where the numbers come out, but the decisions do not.

Your accountant lodges the returns, files the BAS, and sends quarterly reports. The relationship works for compliance. But when the next big decision lands — should we hire, take on debt, restructure, sell — the conversation gets shorter than it should.

Sometimes the answer comes back as a one-page summary with two pie charts. Sometimes the conversation gets pushed to the next quarter. Either way, the actual decisions you face — capacity, structure, succession, capital — sit on your desk longer than they need to.

Compliance and strategy are different jobs. Compliance is backwards-looking and quick. Strategy is forward-looking and slow. Engagements priced for compliance leave little room for the second kind of work. Trinity prices and builds the engagement around strategy first, with compliance running through underneath.

  • Reports without recommendations

    Numbers in tables. No clear view on what to do about them. The hard decisions stay yours alone.
  • Generic dashboards

    Built from a template, not from your business. Nothing tied to your specific industry or situation.
  • Backwards-looking conversations

    Last quarter explained in detail. Next quarter's plan barely mentioned.
  • Out of depth on the big calls

    Restructure, succession, sale of a business. The right decision needs experience the engagement was not priced for.
What you actually need is an advisor who has answered your questions before, and will answer them with you in the room.

Advisory outcomes

The shape of decisions made better.

Less time on admin. Cleaner records. Better decisions because the numbers are current.

  • Make Data-Driven Decisions

    Move away from gut feel and intuition. Real-time dashboards and regular reporting give you the insights you need to make confident, strategic choices about growth, investment, and risk.
  • Be Proactive, Not Reactive

    Cash flow forecasting and variance analysis help you spot issues early—before they become crises. You're managing the business, not fighting fires.
  • Access a Trusted Advisor

    You get more than a service provider. Ramy and the team become an extension of your leadership, offering experience across multiple business types, industries, and growth stages. Someone to challenge assumptions and guide strategy.
  • Holistic View of Your Business

    Unlike outsourced advisory services that work in silos, we integrate accounting, tax, business advisory, and wealth planning. This means better strategies, tax-efficient planning, and decisions that consider the whole picture.
  • Pattern Recognition

    Over twenty years of advisory work means we have probably seen your situation play out before. The first piece of advice often saves the next twelve months.
  • Documented Decisions

    Every recommendation, every assumption, every option modelled. Written down. The advisory file shows what was decided and why, six months from now.

Advisory rhythm

Discovery, plan, ongoing accountability.

Same process for every new engagement. You know what is happening and when.

  • Discovery Meeting

    We start by understanding your business inside out—your vision, challenges, cash flow patterns, growth ambitions, and concerns. We review your current financial position and identify opportunities for improvement.

    • Three-year financial review and current position assessment
    • Goals, constraints, and decisions on the horizon mapped
    • Industry benchmarks and competitor positioning reviewed
    • Engagement scope and rhythm agreed before work starts
  • Strategic Plan & Dashboards

    Based on what we’ve learned, we develop a tailored business plan, set up custom Xero dashboards, and prepare forecasts. We present our recommendations and discuss how ongoing advisory will work for you—timing, reporting frequency, and focus areas.

    • Strategic plan documented with milestones and metrics
    • KPI dashboards built in Xero with the numbers that matter
    • Cash flow forecast and scenario modelling for the year ahead
    • Board-ready report templates configured
  • Ongoing Advisory & Accountability

    Monthly or quarterly reviews keep you on track. We monitor your KPIs, discuss variances, adjust forecasts, and help you navigate strategic decisions. You’re never alone in steering the business toward your goals.

    • Quarterly strategy review against plan and actuals
    • Decisions modelled before commitments are made
    • Cash flow forecast updated against current performance
    • Direct line for advice when something needs deciding

Who we advise

Businesses we partner with strategically.

If you see your situation below, we have done this work before. If you do not, ask anyway.

  • Established businesses ready to grow

    You've proven your concept. Revenue is solid. You are ready to scale, and want to do it strategically — understanding capacity, margins, and the right next move.
  • Business owners feeling overwhelmed

    Growth brings complexity. You are juggling operations, sales, staff, and finances. Advisory support helps you step back, regain clarity, and focus on what actually moves the business.
  • Owners considering a restructure

    Sole trader thinking about a company. Family trust thinking about a holding entity. Restructure decisions have a long tail, and we have seen most of them play out before.
  • Companies preparing for sale or succession

    Selling to a buyer, passing to family, stepping back. We help you prepare financially and operationally so the transaction lands on the terms you want.

About Trinity Accounting

A small firm by design.

Trinity Accounting Practice opened in Beverly Hills in 2003. Ramy Hanna, a registered tax agent and Fellow of three Australian accounting institutes, has run it since. The firm has stayed deliberately small, deliberately local, and deliberately senior. The principal you talk to today is the principal who will be reviewing your return next October.

Most of our work comes from referrals. Most clients have been with us for years, some for decades. We think that says more about the work than any award would.

Dedicated team members in business attire smiling during a client consultation at the office.
The Institute of Public Accountants (IPA) logo featuring colorful overlapping shapes and the IPA acronym, representing a professional accounting organisation in Australia.ASIC Registered AgentLogo of Trinity Accounting Practice, an Australian accounting and tax advisory firm based in Beverly Hills, NSW, established in 2003.A green circular icon featuring a white checkmark and a stylized leaf, symbolizing reliable tax compliance and advisory services.Xero migration specialist logo featuring a blue geometric design and the text "Xero migration specialist" for accounting and bookkeeping services.Xero Gold Partner badge indicating Trinity Accounting Practice's status as a trusted Xero partner for accounting and bookkeeping services in Beverly Hills, NSW.
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What our clients say

The reviews speak for themselves.

Sole traders, growing companies, and trustees who keep coming back. Here’s why.

5.0
Based on 100+ Reviews
See all reviews
  • Doesn't cut corners
    I'm so glad I found Ramy & Kim from Trinity Accounting. They have helped me and my business tremendously. They really care about their clients and don't cut corners. Very impressed with their knowledge and level of customer service.
  • Business and personal
    Trinity Accounting Practice is knowledgeable and professional for business and personal finances, providing clear advice.
  • Diligent and professional
    Trinity Accounting Practice is highly professional and diligent. I highly recommend them to anyone seeking any accounting advice.
  • The best, hands down
    Ramy is the best accountant in Sydney. He helped me solve my problems. He is the best. I really thank you Ramy for everything.
  • Medical practice expertise
    I have a medical practice. I met with many accountants before, but I found Ramy Hanna has a very well organised accounting practice and he is very knowledgeable and has great experience.
  • A real lifesaver
    Trinity Accounting has been a lifesaver for my construction business. Ramy's knowledge of BAS, GST, and tax is unmatched. Great service and support!

Advisory questions

What people ask about advisory.

Advisory is a different kind of conversation to compliance. Here are the questions that come up most often.

Accounting focuses on recording transactions and preparing financial statements. Business advisory is forward-looking and strategic—it helps you plan, forecast, make decisions, and grow. We use accounting data as the foundation, but advisory is about insight, strategy, and guidance.

Cost depends on the scope of work, complexity of your business, and frequency of engagement. Some clients engage monthly for ongoing advisory; others use project-based advisory for specific initiatives (e.g., succession planning or acquisition support). We’ll discuss options and pricing during your discovery meeting.

This is customised to your needs. Many clients opt for monthly strategy reviews, especially when implementing new dashboards or in growth phases. Others prefer quarterly check-ins. We can also support ad-hoc on specific issues. You decide the cadence that works best.

Absolutely. In fact, this is one of our specialities. We help you understand valuation, identify areas that make the business more attractive to buyers, structure the deal tax-efficiently, and prepare financially for the transition. Starting 1–2 years before a planned exit is ideal.

Not necessarily. We work with businesses from $500k to $20M+ revenue. What matters is your commitment to growth and willingness to engage strategically. If you’re serious about scaling or improving, we can add value at any size.

Yes. If you use another accountant, we can work collaboratively. You might use Trinity for advisory whilst your accountant handles compliance. We’re used to team approaches and will ensure good communication and coordination.

Still have a question? Contact us.

Ready to Grow Your Business With Confidence?

Book a free consultation. Twenty minutes, no obligation. We will tell you straight if we can help.